Revenue Marketing Manager, EMEA (DACH, Nordics, Benelux)

About This Role

Wolters Kluwer is seeking a highly motivated and results-oriented Revenue Marketing Manager to join our dynamic EMEA team. This pivotal role will be instrumental in shaping and executing our marketing strategy across the critical DACH (Germany, Austria, Switzerland), Nordics, and Benelux regions. As a Revenue Marketing Manager, you will be at the forefront of driving demand generation, accelerating pipeline growth, and ultimately contributing directly to revenue targets. You will leverage your expertise in B2B marketing to develop comprehensive, multi-channel campaigns that resonate with our target audiences, ensuring strong alignment with our regional sales teams and delivering measurable impact. This is an exceptional opportunity to make a significant strategic contribution within a global leader committed to innovation and customer success.

For over 180 years, Wolters Kluwer has been a trusted partner, supporting and facilitating the complex work processes of experts and companies worldwide with groundbreaking, innovative solutions. Our vision is realized through the dedication of more than 20,000 colleagues across the globe. We pride ourselves on being a technology-oriented international company specializing in expert information, sophisticated software, and essential services. Our enduring success is founded on a core philosophy of 'thinking smart and listening' to our customers and markets. By consistently striving for excellence and taking immense pride in our work, we empower our customers to achieve their professional goals and navigate an ever-evolving landscape. Join us in shaping the future today!

Key Responsibilities

• Develop, implement, and optimize comprehensive revenue-generating marketing strategies and campaigns specifically tailored for the DACH, Nordics, and Benelux markets, ensuring alignment with overall business objectives and regional sales goals.
• Drive demand generation initiatives across various channels, including digital advertising, content marketing, email marketing, webinars, and events, to generate high-quality MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads).
• Collaborate closely with regional sales leaders and teams to ensure seamless lead hand-off, sales enablement, and joint pipeline acceleration efforts, fostering strong sales and marketing alignment.
• Manage and optimize the marketing budget allocated for the assigned regions, ensuring efficient resource allocation and a strong return on investment (ROI) for all marketing activities.
• Utilize advanced marketing automation platforms (e.g., Marketo, Pardot, HubSpot) and CRM systems (e.g., Salesforce) to manage campaigns, track performance, segment audiences, and personalize communications effectively.
• Conduct in-depth market research, competitive analysis, and customer insights gathering to identify new opportunities, understand regional nuances, and refine marketing strategies for maximum impact.
• Monitor, analyze, and report on key marketing performance metrics, campaign effectiveness, and pipeline contribution, providing actionable insights and recommendations for continuous improvement.
• Ensure brand consistency and adherence to Wolters Kluwer brand guidelines across all regional marketing materials and communications, while also adapting content for local relevance and cultural sensitivity.
• Work with product marketing teams to translate product features and benefits into compelling value propositions and messaging that resonate with regional customer segments.
• Champion a data-driven approach to marketing, continuously testing, learning, and optimizing campaigns based on performance data and market feedback.

Requirements & Qualifications

• Proven experience (5+ years preferred) in B2B marketing, with a strong focus on revenue marketing, demand generation, or growth marketing roles within a technology, software, or professional services company.
• Demonstrable experience working with and deep understanding of the DACH, Nordics, and/or Benelux markets, including cultural nuances and business practices.
• Expertise in marketing automation platforms (e.g., Marketo, Pardot, HubSpot) and CRM systems (e.g., Salesforce) is essential, with a track record of leveraging these tools for campaign execution and reporting.
• Strong analytical skills with the ability to interpret complex data, draw actionable insights, and make data-driven decisions to optimize marketing performance.
• Exceptional project management skills, capable of managing multiple campaigns and initiatives simultaneously from conception to completion.
• Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively with diverse internal teams (sales, product, global marketing) and external partners.
• Fluency in English is mandatory; proficiency in German, Dutch, or a Nordic language (e.g., Swedish, Norwegian, Danish, Finnish) is a significant advantage and highly desirable.
• Bachelor's degree in Marketing, Business Administration, Economics, or a related field. A Master's degree or relevant professional certifications are a plus.
• Ability to thrive in a fast-paced, international environment and adapt to evolving market demands.

Skills & Competencies

• Strategic Marketing Planning
• Demand Generation & Lead Nurturing
• Marketing Automation & CRM Proficiency
• Data Analysis & Performance Reporting
• Cross-functional Collaboration & Sales Alignment
• Regional Market Acumen (DACH, Nordics, Benelux)
• Project Management & Execution

What We Offer

Joining Wolters Kluwer means becoming part of a global community dedicated to making a difference. We offer a competitive salary and comprehensive benefits package designed to support your well-being and professional growth. You will have the opportunity to work in a dynamic, international environment where innovation is encouraged, and your contributions are valued. We are committed to fostering a culture of continuous learning, providing ample opportunities for career development and advancement. Be part of a team that takes pride in its work, collaborates effectively, and empowers professionals worldwide with essential knowledge and tools. Specific details regarding compensation and benefits will be discussed during the interview process.

How to Apply

If you are a results-driven marketing professional with a passion for driving revenue and making a tangible impact across key European markets, we encourage you to apply. Please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role. We look forward to hearing from you and exploring how your expertise can contribute to Wolters Kluwer's continued success.