Senior Marketing Manager, Life Science Research EMEA – BD Biosciences

About This Role

BD Biosciences, a segment of Becton Dickinson Medical Devices, is a global leader in providing innovative solutions that advance medical research and clinical care. We are at the forefront of discovery, empowering scientists and researchers worldwide with cutting-edge technologies in areas such as flow cytometry and single-cell analysis. We are currently seeking a highly dynamic and experienced EMEA Senior Marketing Manager – Life Science Research to join our dedicated team.

This pivotal leadership role is designed to drive marketing excellence and accelerate growth across the expansive and diverse regions of Western Europe, Eastern Europe, the Middle East, and Africa (EMEA). Reporting directly to the Marketing Director for BD Biosciences EMEA, the successful candidate will be instrumental in shaping and executing strategic marketing initiatives, particularly within our Research Flow Cytometry and Single-Cell Analysis portfolios. This position offers a unique opportunity to make a significant impact on scientific discovery and patient care by leading market penetration, product adoption, and brand visibility for our innovative life science research solutions.

The role is based in the beautiful Canton of Vaud, Switzerland, offering an exceptional quality of life and proximity to a vibrant scientific community. Candidates must either currently hold a valid Swiss work visa or possess existing work authorization for Switzerland to be considered for this critical position.

Key Responsibilities

• Strategic Marketing Leadership: Develop, implement, and oversee comprehensive, data-driven marketing strategies for the BD Biosciences Life Science Research portfolio across the entire EMEA region, with a strong focus on Research Flow Cytometry and Single-Cell Analysis.
• Market Analysis & Insights: Conduct in-depth market research, competitive analysis, and customer segmentation to identify growth opportunities, understand market trends, and inform strategic decisions. Translate complex market data into actionable marketing plans.
• Product Launch & Lifecycle Management: Lead and support successful product launches within EMEA, including defining target audiences, developing compelling messaging, and creating go-to-market strategies. Manage product positioning and messaging throughout the product lifecycle to maximize market penetration and profitability.
• Campaign Development & Execution: Design, execute, and measure integrated multi-channel marketing campaigns (digital, events, print, PR, social media) to generate leads, drive demand, and build brand awareness. Ensure campaigns are tailored to regional specificities while maintaining global brand consistency.
• Sales Enablement & Collaboration: Partner closely with regional sales teams to provide essential marketing tools, training, and collateral. Act as a subject matter expert for marketing initiatives, ensuring sales teams are equipped to effectively communicate product value propositions.
• Regional Adaptation & Localization: Collaborate with global marketing teams to adapt global strategies and content for regional relevance, considering local market dynamics, regulatory landscapes, and cultural nuances across EMEA.
• Performance Monitoring & Optimization: Establish key performance indicators (KPIs) and regularly monitor, analyze, and report on marketing campaign effectiveness, market share, and ROI. Use insights to continuously optimize strategies and tactics.
• Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve strategic objectives.
• Cross-functional Partnership: Foster strong relationships with internal stakeholders across R&D, Medical Affairs, Regulatory, Global Marketing, and Sales to ensure alignment and seamless execution of marketing initiatives.

Requirements & Qualifications

• Bachelor's degree in Marketing, Life Sciences, Business, or a related field is required. A Master's degree is highly preferred.
• Proven track record of 8+ years of progressive marketing experience, with a significant portion in a senior-level role within the life science research, biotechnology, or medical device industry.
• Demonstrated expertise and deep understanding of Research Flow Cytometry and/or Single-Cell Analysis technologies and their applications.
• Extensive experience in developing and executing strategic marketing plans across the EMEA region, with an appreciation for its diverse market landscapes.
• Strong leadership capabilities with experience driving marketing excellence and growth initiatives.
• Exceptional analytical skills with the ability to interpret complex data, identify trends, and make data-driven decisions.
• Excellent communication, presentation, and interpersonal skills, with fluency in English (additional European languages are a plus).
• Must be able to work effectively in a matrixed organizational structure and collaborate across various functions and geographies.
• Proficiency in digital marketing tools and strategies.
• Willingness to travel internationally as required (approximately 25-30%).
• Candidates must hold a valid Swiss work visa or have existing work authorization for Switzerland.

Skills & Competencies

• Strategic Marketing Planning
• EMEA Regional Market Expertise
• Life Science Research Marketing (Flow Cytometry, Single-Cell Analysis)
• Leadership & Cross-functional Collaboration
• Data Analysis & Performance Measurement
• Product Launch & Lifecycle Management
• Digital Marketing & Campaign Execution

What We Offer

Joining BD Biosciences means becoming part of a global team dedicated to advancing the world of health. We offer a stimulating and challenging work environment where innovation thrives, and your contributions directly impact scientific discovery and patient outcomes. You will have the opportunity to work with cutting-edge technologies and collaborate with passionate professionals across the globe. We are committed to professional development and career growth, providing pathways for continuous learning and advancement within our dynamic organization.

• Competitive compensation package
• Comprehensive benefits program
• Opportunities for professional development and career advancement
• Dynamic and collaborative international work environment
• Contribution to life-changing scientific research

How to Apply

If you are a highly motivated and experienced marketing leader passionate about life science research and ready to make a significant impact in the EMEA region, we encourage you to apply. Please submit your detailed resume and a cover letter outlining your qualifications and relevant experience through our careers portal. We look forward to reviewing your application and exploring how your expertise can contribute to the continued success of BD Biosciences.